Our History

We began as a single Telstra Store in Waurn Ponds with half a dozen employees, and have now grown to 5 locations with approximately 100 employees servicing the Greater Geelong, Surf Coast and Bellarine Peninsula area. Our growth has been organic and due to the overwhelming support of our local customers and the hard work from our amazing team. We are now able to offer lifelong career opportunities and contribute millions of dollars in wages to the Geelong local economy.

July 2000 - Telstra Store Waurn Ponds opens

Stratel Pty Ltd was first registered in March 2000 to operate Telstra Store Waurn Ponds. We opened our doors on July 3rd of that same year with a clear vision to deliver first class customer service and telecommunications solutions to business and consumer customers across the Geelong and Surfcoast region.

Our little store was one of the first 'Telstra Stores' to open in Australia when the concept began in the late 90s, and has now grown to one of the largest and most successful in the country. 

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Mid 2002 - Corporate Office opens

With our continued focus on service, we soon developed a reputation in Geelong and the surrounding areas as the number one retailer for Telstra products and services.

In 2002, due to continued growth, we opened an office in Geelong staffed with a specialised team of experts to assist business and corporate customers. Some of these include the largest and more reputable businesses in Geelong. 

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August 2007 - Waurn Ponds Redevelopment

August of 2007 saw us relocating our Waurn Ponds store to the newly redeveloped part of the Waurn Ponds Shopping Centre, with a brand new store fit-out and a fresh, modern, open layout.

This was a large scale effort to keep our very busy store operating while moving all our equipment and systems across to the new site. In the months leading up to the move we spent a lot of time marketing to the community so everyone was aware of the move ahead of time. 

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February 2010 - Telstra Business Centre Geelong rebranding

In February 2010, we renovated the ground level of our Stratel office building (our 'Corporate Office') in Fenwick Street. We transformed into the official "Telstra Business Centre Geelong", with a range of live devices and solutions aimed at business and corporate customers.

Telstra Business Centre Geelong is the only official and authorised Telstra location in the Greater Geelong area which services Telstra small business and large corporate customers. 

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June 2010 - Waurn Ponds Enhancement

In June 2010, we performed a major redevelopment of our store in Waurn Ponds, expanding the shop space by taking the wall backwards and introducing touch screen customer experience centres to help our staff discover and demonstrate the best plans, options and offers for our customers.

As well as that, over 40 live mobile phones and other telecommunication devices were installed...ready for our customers to experience fully before purchasing. The shop fit-out renovation modernised the look and feel of the store and made it more interactive for customers to enjoy. 

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December 2011 - Telstra Store Geelong CBD opens

On December 1st 2011, we opened Telstra Store Geelong CBD, one of the largest Telstra's stores in Australia...right in the heart of Geelong. Situated on the iconic corner of Moorabool & Ryrie Street, our beautiful store is open, spacious and full of trained Telstra experts, ready to help!

May 2017 - Telstra Store Leopold opens

With the massive growth in the Bellarine Peninsula, we decided to open a new Telstra Store in the Gateway Plaza Leopold Shopping Centre on Bellarine Highway in Leopold. It's fitted out in the latest Telstra store design and the state of the art technology makes the consultation experience more interactive and comfortable. 

This is one of the latest Telstra Store design with a fresh and inviting atmosphere. Team members and customers are more comfortable and the showcasing of the latest technology solutions is easier and more interactive. 

Our Future

We continue to reinvest in our business by ensuring we always have adequately trained staff on hand with a focus on out-servicing and out-performing the competition in every way. We now operate some of the largest and most successful Telstra Stores in the nation.

Now in our 17th year, our goal is to continue building on our successes and expand upon the range of products and services we offer, so our customers have a single destination for all their telecommunication needs.

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